Building your empire is hard work and now you have to stay on top of all of your social media accounts? I know! I know you’re busy! I recommend being active on only a couple media at a time. If Pinterest and Instagram are your favourites, then stick to them. Make sure they make sense for your business.
For me, I use Instagram and Facebook, and now that they are linked, it makes my life a hundred times easier. I post on my Instagram page once per day and am active in my Facebook Group for Entrepreneurs a few times per week.
Brainstorming what to post each day can be a lot of work. I recommend using an app like UNUM or PLANOLY so that you can plan your posts with amazing content that will grab your ideal client’s attention.
You don’t always want to be pushing the sale with every post or your audience will tune out. We are bombarded with so many people trying to “sell us” that we tend to glaze over when we recognize it.
Selling is easy if you are posting quality content that keeps your audience engaged. Keep the following things in mind to be most effective:
Make sure you are speaking to your intended audience, your ideal client. If you try and speak to everyone, you end up speaking to no one. You must be clear on who they are, what they like, and how they would like to be spoken to. Know their interests and speak on their level.
Your ideal client wants to get to know you; they are determining if they like you. Posting about yourself, your life, showing your interests and passions will helps you build trust with your potential clients. Every fourth post or so should be building rapport.
Why are you the expert? Your potential clients want to know why they should believe you. Posting to build credibility is essential to converting your followers to clients. If you have a decade of experience, or have a certificate to prove your expertise it is worth sneaking into the odd post. An example of how to sneak in credibility for someone with a yoga biz: “After completing my yoga training four years ago…” You can see they are trained in the area they are posting about. This helps to reassure followers.
Now that your potential clients can see you are an expert, it’s time to educate them on your product or service. Beware the curse of knowledge when you are posting to educate. Because you are very experienced in your field, you need to break it down so your ideal client can understand what you are offering and how it can change their lives for the better by purchasing your product or service. Always post the benefits as they relate to your client. They want to know what’s in it for them, so tell them.
Ask for the Sale
After spending over ten years putting multi-million dollar deals together and working with clients from all over the world, I have learned that people want to be told what to do, gently. Your followers need to be told the exact steps to get to the result you are promising them. I love this quote from the book Nudge by Cass Sunstein & Richard Thaler:
“The classic definition of behavioural economics is to gently steer people towards decisions that improve their lives – while still leaving them free to choose.”
I don’t recommend asking for the sale in every post, but after building rapport, credibility, and educating them, your prospects will be eager to learn how to get their hands on you’re offering. This is the time to ask. If you don’t ask for the sale, your followers will likely end up buying from your competitor who did ask for the sale. When you are posting to sell, you want to tell them what’s in it for them and why they should they buy now.
As you plan your social media posts, alternate through the four different topics, (rapport, credibility, educate, ask for the sale,) making sure it makes sense for your business and your ideal client. The more consistent you are with your posts, the more leads you will convert to sales.
If you are looking for extra support in converting your leads to sales, download my free PDF here or click to learn more about my exact selling strategies.