Are you ready to start your Biz? Or have you been working on re-vamping your website, marketing, branding?
How do you decide what is best for your biz and your brand?
A quick refresher on an important step in starting your biz. It’s all about Your Ideal Client. To remind you, more about determining who they are, have a quick read here on your Ideal Client.
There are many decisions to be made when it comes to your business, as much as you want to do whatever you feel in the moment, it is crucial that you think about your prospective clients. They are the ones you need to appeal to. You must know your Ideal client like you do you Bestie. What they like, don’t like, their pain points, where do they shop, what do they dream about, you get the idea.
Spend some time determining who your ideal client is and how your product or service solves their pain points and all the other decisions will come easier.
When you are deciding whether to go pink or gold, think of your bestie/ideal client. Should you advertise in a certain magazine or social media site? Is your Bestie going to read it? You get the idea.
Building a brand and creating your dream biz is a lot of work and energy. Each step takes time so don’t overwhelm yourself with trying to get it all done in a rush. Be patient on your journey, the answers will come as you continue to build and grow. Websites can always be changed, your Ideal client may change, but always be sure you are positioning your biz to show your ideal client what’s in it for them. Remembering that people always want to know what’s in it for them so if you position yourself to show that upfront, it will make your selling and success come easier.
If you are struggling with your Ideal client or making decisions as you grow your biz, check out my Sell Authentically Program to get you back on track. I look forward to collaborating with you.
-Yours in the Hustle-